At the beginning of 2019 the Greater London Authority (GLA) commissioned Ipsos MORI to develop a deeper understanding of social integration using publicly accessible Twitter data. The research sought to measure the sentiment expressed in Tweets sent within and about London across a range of social integration sub-topics. It also sought to assess how the topics and sentiment contained in Tweets differed by demographic and by London Borough. The research also aimed to identify a methodology that could be repeated at different points in the future to collect comparable data, so that changes in sentiment or topic frequency could be tracked over time. Twitter was found to be a rich source of information relating to social integration in London. It provided anecdotal insight into the impact of social integration; both positive and negative. However, findings from Twitter - while of value in their own right - cannot be generalised to the wider population.

As part of the Mayor's Social Integration Strategy published in March 2018, one of the commitments was to develop a more comprehensive set of measures for social integration and to carry out bespoke and innovative data collection for London to achieve this. This scoping study conducted by the Centre for Analysis of Social Media at Demos and commissioned by the GLA is the first step towards looking at more innovative data collection methods. The report highlights the potential opportunities and pitfalls in using digital and online data in measuring social integration in London, identifies a diverse selection of sources available and provides an outline of potential use cases for this data across the breadth of social integration measures. A handy one-page matrix of all of the evaluated sources is also available to download separately.

Monthly Tweetreach reports monitoring the online metrics for the Mayor of London's 'Ask Boris' Twitter sessions. Each report is generated against the search term, hashtag #askboris and is run from the day before the session starts to the end of the day the session takes place. Data includes: Reach: The number of unique Twitter accounts that received tweets about the session Exposure: The number of impressions generated by tweets in the report Activity: Total number of tweets, contributors, time period and volume Type: Number ot tweets, retweet and replies Timeline: A full list of tweets Notes: A full description of Tweetreach analytics and descriptors is available on www.tweetreach.com or in the article Understanding the TweetReach snapshot report Please note that due to limitations with the listening tool not all tweets from Ask Boris sessions are captured in the reports. Tweet Reach report - 28 June 2012 Tweet Reach report - 20 July 2012 Tweet Reach report - 30 August 2012 Tweet Reach report - 28 September 2012 Tweet Reach report - 29 October 2012 Tweet Reach report - 23 November 2012 Tweet Reach report - 20 December 2012 Tweet Reach report - 18 January 2013 Tweet Reach report - 25 February 2013 Tweet Reach report - 22 March 2013 Tweet Reach report - 26 April 2013 Tweet Reach report - 20 June 2013 Tweet Reach report - 18 July 2013 Tweet Reach report - 29 August 2013 Tweet Reach report - 23 September 2013 Tweet Reach report - 22 October 2013 Tweet Reach report - 25 November 2013 Tweet Reach report - 13 December 2013 Tweet Reach report - 15 January 2014 Tweet Reach report - 13 February 2014 Tweet Reach report - 27 March 2014 Tweet Reach report - 29 May 2014 Tweet Reach report - 26 June 2014 Tweet Reach report - 16 July 2014 Tweet Reach report - 5 August 2014 Tweet Reach report - 11 September 2014 Tweet Reach report - 20 October 2014 Tweet Reach report - 10 November 2014 Tweet Reach report - 19 December 2014 Tweet Reach report - 20 January 2015 Tweet Reach report - 19 March 2015 Tweet Reach report - 19 May 2015 Tweet Reach report - 25 June 2015 Tweet Reach report - 16 July 2015 Tweet Reach report - 23 September 2015 Tweet Reach report - 27 October 2015 Tweet Reach report - 23 November 2015 Tweet Reach report - 21 December 2015 Tweet Reach report - 28 January 2016 Tweet Reach report - 12 February 2016 Tweet Reach report - 14 March 2016

The Taking Part survey is a continuous face to face household survey of adults aged 16 and over in England (and children aged 5 to 15 years old). The survey provides evidence for the Department for Digital, Culture, Media & Sport (DCMS) for measuring engagement with the cultural sectors in England. This report summarises the results from the 2019/20 adult survey and provides comparisons between London and the rest of England. It should be noted that all of the fieldwork took place prior to the COVID-19 pandemic. Fieldwork was terminated before its intended end date due to the COVID-19 coronavirus pandemic. DCMS do not expect that either the pandemic or reduced fieldwork has affected the accuracy of the estimates. Further details of the breakdowns presented in this report can be accessed through the data tables on the Taking Part survey webpage.

The Mayor is committed to measuring social integration in London. Providing evidence-based analysis of the state of social integration will allow him to shine a light on the whole city. Accompanying the Social Integration Strategy published in March 2018, the Mayor published a set of measures tracking social integration in London. These measures were selected from existing high-quality datasets, such as large-scale central government surveys, research council surveys, and administrative data. City Hall picked these 18 measures to cover the three main parts of social integration (relationships, participation and equality), choosing measures which are robust over time. The social integration measures were updated in June 2019, following the publication of the headline findings of the Survey of Londoners. The Survey of Londoners has provided much needed extra evidence on the state of social integration in London. Consequently, the initial list of 18 measures has been revised and expanded on, so that there are now 30 measures of social integration in London.